New Assistant General Manager Laura Crowe

April 1, 2015 by Joy Cain

— Written by Club Fit Member and Guest Blogger Joy Cain

 

Club Fit Jefferson Valley Welcomes New Assistant General Manager Laura Crowe.

Club Fit Jefferson Valley Assistant General Manager Laura Crowe
Club Fit Jefferson Valley Assistant General Manager Laura Crowe

Laura Crowe is no newcomer to the Club Fit family. Since 1997 she’s worked at the club in a variety of capacities—from receptionist to member services manager, from salesperson to Membership Director. Now, as Jefferson Valley’s newly-appointed Assistant General Manager (AGM), she’s taking on an altogether different challenge. And so far, so good.

“I’m delighted to have her as AGM because of the diverse experience she brings to the team,” says Lynn Welling, J.V.’s General Manager. “I love her decisiveness, her frankness and the fact that she’s just so upbeat. You never see her without a smile and that open, welcoming greeting.”

As AGM, Laura oversees four departments: Sports, Membership, Reception and Group Fitness. She says that having served as membership director for the last eight years helps her greatly with her current assignment.

“Membership is tied to pretty much every department, and I know that department inside and out,” Laura says. When members wanted to know anything about what the club had to offer—from summer camp to Pilates class—it often fell to Laura’s team to point them in the right direction. Consequently, Laura’s knowledge of the club grew with every question that was asked. “Membership is the base of the organization, so I feel like I had an advantage.”

Still, she admits that the AGM job has its learning curve. For one thing, she’s discovering the ins and outs of acquiring certifications for group fitness instructors. Ditto the intricacies involved in marketing a bunch of programs in multiple categories. But Laura’s biggest on-the-job training challenge involves the sports department; while waiting for a new sports director to come on board, Laura is laying the groundwork for this year’s summer camp.

Not that Club Fit’s Summer Camp program is a foreign concept to Laura.

Au contraire. In fact, Yogi Berra might say “It’s déjà vu all over again.”

Why? Because all three of Laura’s children either have attended (Kyle and Terence) or will attend (Erin) Club Fit’s Summer Camp. And Laura’s Club Fit connection goes deeper than that; her parents were original members when the club opened its doors in 1973.

“I went to the nursery, my parents played tennis —everyone in my family was into fitness,” says Laura, whose siblings include five brothers and one sister. Laura grew up in Yorktown Heights, was a member of Lakeland High’s first girl’s lacrosse team and earned a degree in finance from Iona College. She and her husband, Woody, moved around a little bit before returning to the area in 1996. The following year Laura began working part time at the club as a receptionist and the rest, as they say, is history.

Laura’s mother, Marygrace Torggler, still takes classes at the club, and apparently the apple doesn’t fall far from the tree. Stating that she “would be miserable” if she didn’t exercise, Laura works out four days a week and is a big fan of trainer Justin Meagher’s intense Mudd-Up or Shudd-Up class. Laura also runs about four miles at a clip, does some elliptical work, and lifts weights. She loves to read and travel; the plan, this year, is to go to Hawaii with her husband to celebrate their 20th wedding anniversary.

Right now, however, folk around Club Fit are celebrating Laura’s promotion.

“During these last few weeks of having Laura on board, I’ve seen a tremendous difference in the management team at the club,” general manager Welling says. “ They’ve received her with open arms. They know that Laura is out there —supporting the membership and our staff, from front line to executive. We’re all in alignment.”

Sounds like perfect harmony. But nothing less should be expected from the not-so-new kid on the block.

Welcome to the ranks of AGM, Laura!